2004 saw the birth of Mountain Spirits (now Amber-Beverage-Austria) in the Tyrolean lowlands. In the lateral high valley of Thiersee, near the border town of Kufstein, Markus Panzl founded today’s import and distribution company in addition to his regional beverage trade. In the search for the economically right and future-proof business area, the company soon came on the trail of international brands, which were gradually won over for exclusive distribution.

Whereas initially it was colorful miniature liqueurs, today the sales portfolio includes more than 60 different premium brands from all over the world. Vodka, tequila and gin, fine rum and the finest single malts from Scotland adorn the sales program alongside many other international brands.

In 2015, the location was moved to Ebbs near Kufstein. From its own logistics warehouse there, with over 2,000 pallet spaces, all customers in the catering and food wholesale, specialist and retail sectors throughout Austria are supplied within 24 hours. Over the years, the highly motivated and professional team has been able to steadily expand its product range with new and well-known brands and build on its reputation as a dynamic and reliable partner to the catering and retail industries. Today, all well-known companies in the food wholesale and retail trade are among the clientele throughout Austria.

In order to continue to grow successfully in the market, the decision was made in 2020 to enter into a strategic partnership. With the acquisition of a majority stake by the international Amber Beverage Group, the right partner was found. With a global network and a highly professional, strong group at their side, they are pleased to be part of a great success story. Combined forces give the opportunity to act flexibly and quickly in the ever challenging market and to offer the best possible service to customers and brands.

Amber Beverage Group, headquartered in Luxembourg, employs over 2,100 people worldwide and is a fast-growing global spirits company with ambitious plans to become one of the top 10 spirits companies in the world in the coming years. More than 600 own and third-party brands are distributed in 185 countries worldwide. In addition to its own state-of-the-art production facilities in Latvia, Russia and Mexico, Amber has distribution companies in America, the UK, Australia and the entire Baltic region, its historic home, among others.

In April 2021, the final step was the renaming to the international corporate identity, Mountain Spirits became “Amber Beverage Austria GmbH”.

We look forward to our further journey through the world of beverages – accompany us!